Dynamic Website


A dynamic website is a site that shows different content to different users based on who the user is. They let you appeal to multiple sections in your target audience to increase the likelihood of goal completions on your site, and in turn increase revenue.

A site that is dynamic has to be planned. It takes time to consider the different types of people (personas) who will be viewing your website, and creating the perfect headline for them. Again, the ideal headline doesn’t exist, but a one that is targeted towards a smaller group of people will be better than a web design generalized message.

The better the responsive element of your lively design performs, the more you have the ability to target your audience. This is all about creating a unique experience every time.

Each user will get the interactions they are searching for much easier than before. They’ll be visually engaged, well-informed, and better able to feel connected to you.

More so, every person’s visit to your site will not be exactly the same each time they come back.

Perhaps one day they need jeans from your online shop and the next time they are only focused on accessories. Maybe they all are interested in is your contact info while hunting on the fly, but in the future, they return to read your site. Dynamic website design will pick up on this.

It alters the display in real-time as users click through their first visit and return for more. This lets you engage people at every point of their buying cycle, no matter where along the process they are or what they are web design vancouver interested in.


A dynamic site permits you to communicate your value to your target audience in a much more targeted way. Rather than using the same”slogan” or catch-phrase type message on your homepage, you will have the ability to use a headline that speaks to solving your audience’s problems or providing them with a chance to better their lives.

As a business, you probably have multiple ideal customers that fall into various categories. They have different interests. Motivations. Goals. They’re different. They’re people. A dynamic site gives you the opportunity to speak to all these, across your group of ideal customers.


Just because you’ve got a dynamic site doesn’t mean you can sit back and relax. Your website is your biggest digital marketing advantage and it’s message needs to be present across your marketing channels. If your website is dynamic, your marketing needs to match.

Dynamic marketing ranges from the headline you use in your homepage into the emails you send to your contact list to the landing pages they convert on. Depending on who is viewing your website, it’s imperative that you display a message that’s timely and relevant to that user. By doing this, you web design kingston can increase the chances of conversion and getting them to make a decision in your favor (give you their cash ).

Dynamic websites – Advantages

The main benefits of dynamic sites are that by connecting them to databases it is easy to pull in information in an organised and structured way to create product pages or categories of related products sorted in a variety of different ways depending on how the user wishes to view them.

This capability to connect to a database means that you can also create a content management system – an interface which allows the client to enter and manage data by means of a web-based collection of administration pages. That content can be text to get their pages and images to go along with the text, or items in their product range with classes, specifications, short and long descriptions, pictures, etc.. In both these cases it can be as simple or as complex as the client requires.

There are no continuing costs unless there is a change in the basic design or an extra capability web design calgary added.

Dynamic websites – Disadvantages

The design of a dynamic website is much more fixed than a static one because many of the pages are basically a template into which data and content is poured to make multiple pages of a similar type. So for instance all your product pages will be essentially the same page layout with different data being displayed. Though some customisation capability can be built in it is usually quite limited, this type of selecting from a set of pre-defined alternatives. Individual layout changes to particular pages are not usually possible.

Costs are higher initially than for a static website, and added functionality may also cost more, especially if it’s something which was not envisaged originally and requires re-writing of the core code or database.