Single Page Website

What’s a single-page Website?

The definition of a single-page site is quite straightforward; it’s a website which uses just one HTML page. When all site content is put on a single page, click on a navigation link forwards users to an HTML anchor on this web design single page.

When to use a single-page Site

One-page websites are responsive and provide better mobile UX, but they’re not SEO-friendly. You won’t be able to index several webpages with various keywords and meta descriptions, which will negatively affect organic traffic performance and your website’s online visibility.

Single-page site design brings both advantages and disadvantages. On the one hand, this site type gives UI/UX designers independence concerning layouts and visual effects. But on the other hand, many users might not be impressed with single-page design alternatives because of complex navigation they aren’t accustomed to.

The listing of single-page website pros and cons can be continued; the thing is, business owners should outline their long-term objectives and predict their target audience’s expectations before opting for web design calgary a one-page site.

A single-page Design can be used for:

  • Personal websites
  • Portfolios
  • Resume pages
  • One-time events
  • Landing pages
  • Brochure websites
  • Single-product websites
  • Best design practices for single-page sites
  • Break text into segments

If you have decided to go for a single-page site, probably you do not have much text to display; differently, you would go to get a multi-page alternative. However, having a small amount of textual content does not automatically prevent you from overwhelming users with information. You still have to think of clear and easy-to-follow visual arrangement. Lead your visitors throughout web design kingston the story by dividing your content into segments by way of different header styles, background colors, overlays, etc. Reinforce well written texts with nicely crafted visual effects to ensure that your site visitors do not stop scrolling until there is nowhere to scroll.

Function on a visual hierarchy

We have already covered ways to efficiently arrange UI content in one of our previous posts. To recap, one of visual hierarchy tools used for web design are size, colour, contrast, proximity, and repetition.

It is generally believed that the F-pattern is more applicable to a large amount of textual content, while the Z-pattern matches pages that are not so heavily focused on copy. Since a single-page website comprises numerous sections, try to use both these patterns for various sections to be able to diversify the site structure. But don’t overdo it with patterns; allow the elements on your page breathe. With negative space, you’re ready to draw people’s attention to the elements that ought to be evident.

The thing about single-page visual hierarchy is that it needs to be concise yet reassuring. Think again before you go for one or another page arrangement and bear in mind that there’s only 1 page to scroll.

Attempt parallax

Based on your website character and conversion goal, or lack thereof, you may or may not benefit from parallax scrolling. Here’s a list of factors you should consider before employing parallax to a one-page web design vancouver website:

Loading time:

Picture layers and animations slow down page loading. Are your site visitors patient enough to wait until the web page is loaded or would they rather leave it and look for better options?


Many people don’t find sites with parallax effect user-friendly. Avoid applying this design trend to informative and selling pages. Especially if you’re anticipating repeat visitors or intention to convert.


Parallax is not generally suggested for mobile sites. Needless to say, developers can do tricks with it or simply turn it off on mobile devices but the question is whether you really should make this effort.

You may ask why parallax remains among our best practices despite this list of disadvantages. Well, because you may still benefit from this design technique if you use it carefully. And to do so, you really should know your audience. If you are designing a web site for people that are not used to elaborate layouts, you’d better keep away from parallax. But, it can be a fantastic solution for portfolios, corporate websites, and some landing pages.

Add alternative navigation

Single-page sites are all about scrolling and sometimes about endless scrolling, making people feel on your webpage like they’re in the middle of nowhere. If your website has a complicated structure and contains a whole bunch of blocks, you should think of alternative navigation. Let people quickly jump to the section they need with sticky menus: make them horizontal, vertical, slightly transparent, or replace them with icons. Use anchor links and a back-to-top button to maintain the UX intuitive and pleasant.

Include a call to action

Single-page websites are perfect for calls to action. Because of their construction, one-page websites are more focused than with multi-page ones. If the website was initially made for one specific purpose (contact form entry, mobile app download or email signup), you need to build your design around it. Make the call to act noticeable in colour and form and encourage users to carry out the desired action.

Single-page website design heavily depends on business targets and target audiences. And before you go for any design practice, you need to find out who is coming to your website and why.